Our story began with our diligent forefather and founder, Lee Chong Kee. Arriving from Canton in the 1950s to Singapore, Mr Lee started working as a cook. After working hard for his dream, he finally managed to save enough to begin his own business. With authentic recipes from his hometown in Canton, he started a stall in Chinatown. His trade? Selling delicious and traditional Chinese cookies. In the late 1950s, word spread quickly and Mr. Lee’s products became popular. He invested in a factory in Geylang and began manufacturing and packing his treats under the name as we know it today – Chui Hiang. Packed into tins and glass bottles, the wide array of biscuits made their way to many provision shops and coffeeshops (to be enjoyed with a cup of coffee), and most importantly, into the hearts of many local Singaporeans. In the 1960s, Chui Hiang started our foray into the snack market and became the first in Singapore to develop and sell prawn cracker sticks. The appetising snack was developed to be sold in handy little paper bags, and saw great demand at school canteens.

Today’s customers make more health-informed choices as well. To meet this demand with modern health-conscious trends, we developed and launched our Combe Snacks range in 2000, a product that has zero trans-fat and cholesterol, has been certified healthier choice by the Healthier Promotion Board, and yet remains full on flavour.

• Company: Chui Hiang Pte Ltd
• Year Established: 1960
• Address: 26 Senoko Crescent, Singapore 758277
• Phone: +65 6756 6328
• Fax: +65 6756 8069
• Email: [email protected]
• Website: chuihiang.com.sg

Products: Snacks